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Behind The Brand: Nature To Nurture Founder Jacqueline Siy

Behind The Brand: Nature To Nurture Founder Jacqueline Siy

Nature to Nurture is a local homegrown brand that specializes in home care, oral care, and body care not only for babies, but also for those with sensitivities or simply things all natural. Founded back in 2015, the brand has grown to be one of the leading choices of moms in the country.

Here, we’ll get to know what exactly the brand is all about and some mom tips from the brand’s founder and mom of two, Jacqueline Siy.

What is the story behind the brand?

Back in 2015 was when I had my first baby. Like all first time moms, I searched high and low for the best products available here in the country. To my dismay, a lot of products contained harsh chemicals that I didn’t want to expose my baby to. This is where the idea to make my own baby bottle wash formulation came from. Because a lot of the products, specifically bottle washes, contained ingredients I wasn’t too keen on, I formulated my own baby bottle and dish wash. And as they say, the rest is history. 

In photos: Jacqueline with one year old Blake and the brand's first magazine feature

Is there anything about your vision or mission statement that sticks out to you?

Healthy means worry-free

Clean shouldn’t keep kids from turning their home into a playground for imagination. It doesn’t have to stop adults from living their passion either. At Nature to Nurture, we believe that health means freedom from worries and potential triggers to allergies and sensitivities, whether you’re young or young at heart. Beneath the clean surface, our commitment is to create homes that let everyone flourish in body and in mind.

How do you differentiate your brand compared to competitors in the market?

More than anything, we truly value what goes in our products. Because I have many sensitivities and am a mom myself, I know how much moms value being worry-free. I also personally overlook all the stages our products go through- from the research and development stage up until packaging to ensure that quality remains topnotch. In developing our products, we always err on the side of caution. Ingredients with questionable safety are out of the question.

What is one product of yours that you can't live without?

It’s hard to pick one as all of our products are crafted to make our lives easier. Personally, my go-to cleanser is our Baby Bottle and Dish Wash. Time and time again, it has proven to be useful around the house, even after my children have weaned. It goes beyond cleaning baby bottles and accessories. Now, we use it to wash food and water containers, toys, make-up brushes and sponges because it is really good in removing odors and fragrance residues. We also use it to wash fruits and vegetables because it cleans better than salt, baking soda and vinegar and it rinses off easily and completely. Anything I need to be truly clean, I know I can rely on our Baby Bottle and Dish Wash.

What is the best advice you can give to moms reading this interview?

As moms, we tend to overthink and even overwork ourselves. I believe that at the end of each day, we should always give ourselves a pat on the back for doing the best we can for our family. We should never set a standard of what a good mom should be and believe that each and every parent knows what’s best for their own homes. Here at Nature to Nurture, we aspire to take one less worry away from moms. After all, worrying too much is what made me start Nature to Nurture, a brand by a mom for moms.

Shop Now: Nature to Nurture Baby Bottle and Dish Wash

Our pioneer product is sure to wash and leave bottles clean, safe, and residue-free.

We hope that this Q&A session helped you get to know more about our brand. We hope that we all get to keep in touch through our social media pages down below! Just leave us a message for any questions or concerns you may have 💚